Search Engine Optimisation

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines’ “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

A good SEO strategy is vitally important to any website as it seeks to improve the site’s visibility across the world wide web.

Organic traffic is the most important traffic a site can generate as it does not directly cost advertising money to generate the traffic but it does require a lot of time and effort. A successful SEO campaign can make this time and effort worthwhile.

A good ranking on search engines is crucial in generating traffic to your website. As traffic continues to grow, your ranking increases as part of a snowball effect so a good SEO strategy is key to your website’s success.

There are both external and internal methods required in improving a website’s SEO.

Internal methods may require certain rearranging or rewriting of content, improving the internal links within the site or updating the site’s metatags.

External methods include backlink building and linking partnerships with related websites to improve the site’s relevance to search engines.

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